Consulting for digital businesses
Data, infrastructure and AI that turn fragmented operations into reliable decisions.
I help businesses that depend on spreadsheets, dashboards, integrations and manual processes build connected operations — from data collection to automation and applied AI.
Business context · documented architecture · end-to-end delivery
Interactive test driveSynthetic data
PPMarketing & Growth BI
Synthetic dataChannel
PERFORMANCEDaily revenue vs targetActuals, pace and daily reference
TargetBelowSelect a bar to inspect the day.
01Infrastructure
02Data
03Intelligence
As operations grow
Fragmented technology becomes cost, risk and slow decisions.
- 01Data scattered across spreadsheets, APIs and platforms.
- 02Critical deployments and routines still depend on manual work.
- 03Dashboards that are hard to maintain or disconnected from the business.
- 04AI initiatives without documentation, context or reliable foundations.
Three pillars, one architecture
The technical foundation and intelligence layer in the same project.
[ core_capabilities ]
Data & BI
Pipelines, metrics, dashboards and web analytics products that turn operations into decisions.
- Power BI
- Web BI
- SQL
- Airflow
- dbt
Infrastructure
Cloud, containers, automation and observability for stable and predictable operations.
- AWS
- Docker
- Terraform
- CI/CD
- Linux
Applied AI
Prepared data, integrations and automation that bring AI into real business workflows.
- LLMs
- RAG
- n8n
- APIs
- Webhooks
Ways to work
Start with a clear scope. Customize when the business demands it.
Fixed scope
Technical diagnosis
Inventory, risks, architecture and a documented roadmap for scenarios that require in-depth analysis.
↗Project
Implementation sprint
Focused execution to integrate sources, automate processes or put a solution in production.
↗Monthly
Operations & support
Monitoring, improvements, incidents, data evolution and recurring technical support.
↗Tailored
Custom project
A combination of the three pillars for challenges that do not fit a predefined offer.
↗Method
Clarity before code.
- 01Diagnosis
- 02Architecture
- 03Execution
- 04Validation
- 05Support
Product test drive
See the decision before discussing the technology.
The demo connects synthetic media, CRM and revenue data to show how an analytics product can guide acquisition and growth.
- 01Capture and integrate
Media, forms, CRM and checkout enter one reliable flow.
- 02Model and validate
Rules, identities and metrics become one shared business language.
- 03Diagnose the cause
Targets, losses and campaign quality reveal where performance changes.
- 04Act with context
The dashboard connects evidence to the next commercial action.
PPMarketing & Growth BI
Synthetic dataChannel
PERFORMANCEDaily revenue vs targetActuals, pace and daily reference
TargetBelowSelect a bar to inspect the day.
- 01ExtractAds · CRM · Checkout
- 02ModelSQL · dbt · Quality
- 03DecideFunnel · ROAS · Revenue
Selected work
Real problems, sustainable solutions.
Power BI · Looker · Web
Multi-platform BI and a web analytics product
From media and CRM extraction to a custom experience for acquisition, funnel, sales, attribution and data-health analysis.
- React
- TypeScript
- Power BI
- APIs
- n8n
AI-ready data
A data platform prepared for intelligent queries
Airflow, dbt, fact and dimension models, quality checks and technical documentation prepared for people, BI and AI.
- Airflow
- dbt
- Python
- AI
Manual → CI/CD
Automated infrastructure and delivery
Docker, pipelines, cloud and observability replacing manual steps with reproducible environments and predictable releases.
- Docker
- CI/CD
- AWS
About
I connect the infrastructure that supports operations to the data that guides the business.
I am Pedro de Paula, a Data, Infrastructure and Applied AI specialist. My background spans data engineering, Business Intelligence, cloud, DevOps, marketing analytics and automation.
I work from source access to the business decision: integrating APIs, organizing pipelines and models, building dashboards and analytics applications, and preparing the infrastructure that keeps them available.
This end-to-end view allows me to select technology for the problem and deliver a solution that operations can understand, validate and sustain.
LinkedIn ↗Capabilities
Technology chosen for the problem, not the hype.
Hover, focus or tap a technology to understand its role in a real delivery.
Concept → business applicationData & BI
A production technology used to build reliable dados & bi capabilities.
How I apply itI use Power BI when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use Looker when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use SQL when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use Python when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use PostgreSQL when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use Airflow when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable dados & bi capabilities.
How I apply itI use dbt when it creates a clearer, maintainable outcome for the business.
Analytics products
A production technology used to build reliable produtos analíticos capabilities.
How I apply itI use React when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable produtos analíticos capabilities.
How I apply itI use TypeScript when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable produtos analíticos capabilities.
How I apply itI use Web BI when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable produtos analíticos capabilities.
How I apply itI use APIs analíticas when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable produtos analíticos capabilities.
How I apply itI use Cloudflare when it creates a clearer, maintainable outcome for the business.
Integrations & automation
A production technology used to build reliable integrações & automação capabilities.
How I apply itI use n8n when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable integrações & automação capabilities.
How I apply itI use Webhooks when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable integrações & automação capabilities.
How I apply itI use Google Ads when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable integrações & automação capabilities.
How I apply itI use Meta Ads when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable integrações & automação capabilities.
How I apply itI use ActiveCampaign / CRMs when it creates a clearer, maintainable outcome for the business.
Infrastructure & AI
A cloud platform for running applications, storing data and operating networks at scale.
How I apply itI design stable, observable infrastructure aligned with the operation's cost and risk.
A production technology used to build reliable infraestrutura & ia capabilities.
How I apply itI use Docker when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable infraestrutura & ia capabilities.
How I apply itI use Terraform when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable infraestrutura & ia capabilities.
How I apply itI use CI/CD when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable infraestrutura & ia capabilities.
How I apply itI use LLMs when it creates a clearer, maintainable outcome for the business.
A production technology used to build reliable infraestrutura & ia capabilities.
How I apply itI use RAG when it creates a clearer, maintainable outcome for the business.
Frequently asked
Before we start.
01Is the initial assessment free?+
Yes. The initial assessment clarifies the problem, checks fit and recommends the next step. When the scenario requires inventory, access, architecture or a documented roadmap, I present the scope and price of a paid technical diagnosis in advance.
02How quickly do you reply?+
I reply within one business day. Requests sent on Friday are answered on Monday.
03Do you take small projects?+
Yes. The initial assessment helps find the smallest scope that creates value without building more than the problem requires.
04Do you work with companies outside Brazil?+
Yes. I work remotely in Portuguese or English with companies worldwide.
05Can you work with our existing team?+
Yes. I can deliver directly or collaborate with development, marketing, data and external partners.
06Do you offer ongoing support?+
Yes. After diagnosis or implementation, we can continue with a monthly model with defined priorities, capacity and SLA.
07Do you train foundation AI models?+
My focus is applied AI: preparing data and context, integrating existing models and building useful automation. Foundation-model training is outside the offer.
Free initial assessment
You explored the Marketing & Growth BI demo. Data & BI is already selected — tell me which sources and decisions matter in your operation.
Tell me what is slowing down your operation.
I will assess the context at no cost and reply within one business day with the recommended next step. If the scenario requires in-depth investigation, you receive the scope and price of a paid technical diagnosis in advance.
I prefer to explain on WhatsApp ↗