Interactive case
Power BI · Looker · Web
Multi-platform BI and a web analytics product
From media and CRM extraction to a custom experience for acquisition, funnel, sales, attribution and data-health analysis.
Live product preview
A decision interface, not a gallery of charts.
The public demo uses a deterministic, fully synthetic 90-day dataset. No client, account or credential data is present.
Open interactive demo ↗Challenge
Start with the decision, not the chart.
Marketing operations depend on sources with different granularities and definitions. Without a shared layer, media, CRM and checkout tell incompatible stories.
Architecture
A traceable path from source to experience.
Google Ads, Meta Ads and CRM connectors feed a normalized contract. Analytical models calculate traceable metrics and an API serves only aggregated data to the dashboard.
- 01Scheduled extraction through APIs and n8n
- 02Event normalization and deduplication
- 03Acquisition, conversion and revenue models
- 04Freshness and reconciliation checks
- 05Responsive web analytics product
What becomes visible
Analysis tied to operational questions.
- 01Spend, CPL, CPA and ROAS
- 02Leads, CRM and funnel progression
- 03Checkout, sales and net revenue
- 04Campaigns, channels and attribution
- 05Freshness, discrepancies and incidents
What you can explore
Follow the result, explain the cause, choose the action.
- 01Compare the prior period or target
- 02Filter projects, dates, channels and campaigns
- 03Trace losses from lead to approved sale
- 04Evaluate spend × ROAS at campaign grain
- 05Inspect freshness, reconciliation and incidents
- 06Open campaign diagnostics and export the filtered table
Sources that can be integratedGoogle AdsMeta AdsCRMCheckoutLead surveysn8n and dbt
Outcome