Data & BI
Pipelines, metrics, dashboards and web analytics products that turn operations into decisions.
- Power BI
- Web BI
- SQL
- Airflow
- dbt
Data · Infrastructure · Applied AI
Reliable data. Stable infrastructure. AI that works for the business.
I help digital businesses organize data, automate operations and turn technology into faster decisions — from cloud to dashboard.
Technical consulting with business context
01Infrastructure
02Data
03Intelligence
As operations grow
Fragmented technology becomes cost, risk and slow decisions.
- 01Data scattered across spreadsheets, APIs and platforms.
- 02Critical deployments and routines still depend on manual work.
- 03Dashboards that are hard to maintain or disconnected from the business.
- 04AI initiatives without documentation, context or reliable foundations.
Three pillars, one architecture
The technical foundation and intelligence layer in the same project.
[ core_capabilities ]
Infrastructure
Cloud, containers, automation and observability for stable and predictable operations.
- AWS
- Docker
- Terraform
- CI/CD
- Linux
Applied AI
Prepared data, integrations and automation that bring AI into real business workflows.
- LLMs
- RAG
- n8n
- APIs
- Webhooks
Ways to work
Start with a clear scope. Customize when the business demands it.
Starting point
Integrated diagnosis
Inventory, risks, opportunities and a prioritized roadmap for data, infrastructure and AI.
↗Project
Implementation sprint
Focused execution to integrate sources, automate processes or put a solution in production.
↗Monthly
Operations & support
Monitoring, improvements, incidents, data evolution and recurring technical support.
↗Tailored
Custom project
A combination of the three pillars for challenges that do not fit a predefined offer.
↗Method
Clarity before code.
- 01Diagnosis
- 02Architecture
- 03Execution
- 04Validation
- 05Support
Selected work
Real problems, sustainable solutions.
Power BI · Looker · Web
Multi-platform BI and a web analytics product
From media and CRM extraction to a custom experience for acquisition, funnel, sales, attribution and data-health analysis.
- React
- TypeScript
- Power BI
- APIs
- n8n
AI-ready data
A data platform prepared for intelligent queries
Airflow, dbt, fact and dimension models, quality checks and technical documentation prepared for people, BI and AI.
- Airflow
- dbt
- Python
- AI
Manual → CI/CD
Automated infrastructure and delivery
Docker, pipelines, cloud and observability replacing manual steps with reproducible environments and predictable releases.
- Docker
- CI/CD
- AWS
About
I connect the infrastructure that supports operations to the data that guides the business.
I am Pedro de Paula, a Data, Infrastructure and Applied AI specialist. My background spans data engineering, Business Intelligence, cloud, DevOps, marketing analytics and automation.
I work from source access to the business decision: integrating APIs, organizing pipelines and models, building dashboards and analytics applications, and preparing the infrastructure that keeps them available.
This end-to-end view allows me to select technology for the problem and deliver a solution that operations can understand, validate and sustain.
LinkedIn ↗Capabilities
Technology chosen for the problem, not the hype.
Data & BI
Power BI · Looker · SQL · Python · PostgreSQL · Airflow · dbt
Analytics products
React · TypeScript · Web BI · Analytics APIs · Data UX · Cloudflare
Integrations & automation
n8n · Webhooks · Google Ads · Meta Ads · ActiveCampaign · CRMs
Infrastructure & AI
AWS · Docker · Terraform · CI/CD · Observability · LLMs · RAG
Frequently asked
Before we start.
01Do you take small projects?+
Yes. The diagnosis is designed to find the smallest scope that creates value without building more than the problem requires.
02Can you work with our existing team?+
Yes. I can deliver directly or collaborate with development, marketing, data and external partners.
03Do you offer ongoing support?+
Yes. After diagnosis or implementation, we can continue with a monthly model with defined priorities, capacity and SLA.
04Do you train foundation AI models?+
My focus is applied AI: preparing data and context, integrating existing models and building useful automation. Foundation-model training is outside the offer.
Diagnosis
You explored the Marketing & Growth BI demo. Data & BI is already selected — tell me which sources and decisions matter in your operation.
Tell me what is slowing down your operation.
I will reply with an initial assessment and, if it makes sense, we schedule a focused conversation.
I prefer WhatsApp ↗